- From
- Jenna Morales
- Received
- 9:12 AM
Guided trip for two kids this Saturday?
Hi! We're a family of five in Asheville this week. Do you have a guided trip that works for kids aged 8 and 11? Saturday morning, if there's space.
Lead 97%
Ascue asks so
you don't have to.
Your contact form collects three kinds of mail: people who want to hire you, people who want to sell you something, and bots. Ascue questions every message and only lets the first kind into your inbox. When it can't tell, it asks you.
Free for 50 messages a month. Works with any form that can send an email.
Your contact form, this morning · an example
- Pre-check Passed
- 01 Who wrote it? a person 98%
- 02 What do they want? to book 96%
- 03 Is it spam? no 99%
- 04 Is it urgent? yes 71%
Delivered now, subject starting “Urgent:”
- Your inbox 0
- Monday digest 0
- Held 30 days 0
Every message gets questioned before it gets your attention.
- 01
It arrives.
Your form hands the message to Ascue by email forwarding, the WordPress plugin or the API. Your visitor sees the same thank-you page as always.
- 02
Obvious junk is stopped at the door.
Rate limits, blocklists and link counts catch the laziest spam before anything else happens.
- 03
Everything else gets four questions.
Who wrote it? What do they want? Is it spam? Is it urgent? Ascue reads your one-line business description alongside every message, and every answer comes with how sure it is.
- 04
The answers pick the pile.
Confident junk is held back. Anything Ascue can't call goes to your inbox marked Ask me. And if Ascue is ever down, everything is delivered, unsorted.
Every message leaves with one of four stamps.
- Lead
A real person writing to you: someone who wants to buy, book or hire, or a customer who needs help.
Delivered to your inbox right away.
- Ask me
It might be a pitch or spam, but Ascue isn't sure.
Delivered to your inbox marked "Ascue wasn't sure". One click confirms or corrects it.
- Pitch
Someone selling to you: SEO, dev outsourcing, guest posts, lead lists.
Held in the Pitch folder and listed in your weekly digest.
- Spam
Bots, gibberish, scams, link drops.
Blocked, and kept for 30 days in case it's needed.
Lead or pitch depends on who's reading.
Every site gives Ascue one sentence about what it does, and Ascue reads it with every message. The same question about Google is a sales call to a plumber and a paying customer to an SEO agency.
See it for your kind of business- From
- Chris Doyle
- Subject
- Quick question
“Hi! Quick question about getting to the top of Google. Do you have 15 minutes for a call this week?”
Their one-line description
Emergency plumbing and boiler repair in Leeds
02 What do they want? to sell something 91%
Pitch 90%
Held for Monday's digest.
Paste the worst one you got this week.
Copy a message out of your contact form, ideally one that annoyed you. Ascue will say what it is, how sure it is, and why.
Ascue's answer shows up here: lead, pitch, spam or Ask me, how sure it is, and why.
Most of what your form collects isn't for you.
A normal week for a small business: 247 messages, 6 of them from people who want to pay you. Ascue sends those straight through, flags the 4 it couldn't call, and keeps the other 237 out of your way.
On Monday you get one email about it. Inside are the pitches and spam it held, so you can skim for anything it got wrong.
One week, an example
Lead 6
Ask me 4
Pitch 41
Spam 196
- From
- Ascue
- Sent
- Monday
Ascue asked 247 messages this week. 6 real leads made it through.
A mistake should cost a click, not a customer.
- When in doubt, it delivers. Only confident spam and pitches are held. A missed lead costs you more than a spam message ever will.
- Nothing is thrown away. Anything held stays findable for 30 days, and releasing it is one click.
- It shows its work. Every label says how sure Ascue was, and why.
- Corrections stick. Tell it a message was really a lead and it adjusts your site, within the strictness you picked.
- No CAPTCHA. Your visitors never solve a puzzle. Sorting starts after they hit send.
Held for Monday's digest
- From
- Maya Okafor, Bluebird Coffee
- To
- a shopfitter in Brighton
Working together on our Hove site?
We're opening a second café in Hove this spring and would love to work with you. Could we set up a call to talk numbers?
Pitch 81%
One click. That's the whole cost of a mistake.
It works with the form you already have.
Email forwarding
Point your form's notification email at your site's private Ascue address. Any form builder that can send an email works, and there's no code.
Setup guideWordPress plugin
For Contact Form 7, WPForms, Gravity Forms and Elementor. If Ascue hasn't answered within a few seconds, your form sends its usual email.
Setup guideREST API
Send messages from anything. Poll for the verdict, or have it delivered by signed webhook.
Setup guide
Free to start. $9 a month once it's earning its keep.
Pay yearly and get two months free. A check is one message sorted; obvious spam is free.
All the pricing detailsFree
Trying it out. 1 site, 50 checks a month.
$0/mo
Solo
A single small business. 1 site, 2,000 checks a month.
$9/mo
Pro
Owners with several sites or brands. 5 sites, 10,000 checks a month.
$29/mo
Agency
Web agencies managing client sites. Unlimited sites, 50,000 checks a month.
$79/mo
Try it on your own form.
Sign up, point your form's notification email at Ascue, and see what it makes of a week of real messages. Free for your first 50 messages a month, no card needed.
Your turn to ask.
Will Ascue ever hide a real lead?
It's built hard against it. Only messages it's confident about are held back; anything borderline lands in your inbox marked Ask me. Nothing is deleted on a hunch, either: held messages stay findable for 30 days and releasing one takes a click.
Do my visitors have to solve a CAPTCHA?
No. Ascue works after someone hits send, so your form stays exactly as it is. Why you can drop yours.
Which forms does it work with?
Anything that can send you an email: point its notification at your site's private Ascue address. There's a WordPress plugin for Contact Form 7, WPForms, Gravity Forms and Elementor, and a REST API for everything else. Read the setup guides.
What's the difference between a lead and a pitch?
A lead wants something from you. A pitch wants to sell you something. Which is which depends on your business, so Ascue reads a one-sentence description of yours with every message. “Can you help us rank higher on Google?” is a customer for an SEO agency and a sales call for a plumber.
What happens when I correct a label?
The message moves where it belongs, and Ascue adjusts your site within the strictness you picked. It tells you when it does: “Ascue adjusted after your 5 corrections.”
What if Ascue is down?
Your messages are delivered anyway, unsorted. You might see some spam for an hour; you won't lose a lead. The WordPress plugin sends your form's normal email if Ascue doesn't answer within a few seconds, and forwarded email waits at the mail server until Ascue is back.
What do you do with my messages?
Sort them. Message text is deleted after 30 days unless you opt in to help improve Ascue, with personal details removed. Your messages never show up in anyone else's account. Read the privacy policy.
How do you say it?
ASK-you. It asks every message a few questions so you don't have to.