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For plumbers, electricians and home services

Answer the leak, not the lead seller.

If you fix things for a living, your contact form gets found. Lead sellers want to sell you “exclusive” jobs, reputation services want to fix your reviews, and someone offers to rebuild your website every week.

In between are the people with water coming through the ceiling. Ascue sends them straight to your inbox, marks the urgent ones, and holds everything that's selling to you for one email on Monday.

Start free Check one of your messages

Free for 50 messages a month. No CAPTCHA, no code, and it works with the form you already have.

What a plumber's form collects.

The business description

Plumbing, drain cleaning and water heater repair in Columbus, Ohio

Sample messages, each run through Ascue's free checker with the description above on October 16, 2026. The stamps are what it answered.

  • From
    Megan Fields
    Subject
    Leak through kitchen ceiling

    “Water is coming through our kitchen ceiling from the upstairs bathroom. Can someone come out today? We're on the east side near Bexley. Call 614-555-0142.”

    Lead 99%

    Delivered right away, with "Urgent:" at the start of the subject.

    A job, and a same-day one. Ascue flags messages where the writer needs a reply within a day, so this one stands out on your phone.

  • From
    Tyler Brooks
    Subject
    Exclusive plumbing leads in Columbus

    “Hi, we send plumbers exclusive, pre-screened leads in the Columbus area. No contracts, you only pay per lead, and our plumbers book 15+ extra jobs a month. Want 3 free leads to try us out?”

    Pitch 100%

    Held in the Pitch folder and listed in your weekly digest.

    It talks about jobs and customers, and it’s written to sound like an opportunity. But they want to sell to you, so it’s held for the weekly digest.

  • From
    Reputation Desk
    Subject
    Your Google rating

    “Hello, I noticed you have a 1-star review on Google that hurts your rating. We remove negative reviews fast and you only pay if it comes down. Reply YES and we'll get started today.”

    Pitch 100%

    Held in the Pitch folder and listed in your weekly digest.

    A reputation service fishing for work. Held as a pitch: it's in Monday's email if you're curious, and out of your way until then.

  • From
    Site Security Team
    Subject
    Security issue on your website

    “We detected a security problem on your website that exposes customer data. Download the full report at site-security-scan.example/report.zip and fix it before your hosting is suspended.”

    Spam 96%

    Blocked, and kept for 30 days in case it's needed.

    A scare with a download link. Blocked as spam and kept for 30 days, so nobody opens it on a phone between jobs.

Why the usual fixes don't help.

  1. 01

    The pitches are written for trades.

    Lead sellers, review removers and answering services target plumbers by trade and by city. A person typed most of them, so they pass every CAPTCHA.

  2. 02

    Keyword rules catch customers.

    A rule for “leads”, “Google” or “reviews” also catches the homeowner who writes “found you on Google, great reviews!”

  3. 03

    You read email between jobs.

    On a phone, in the van, with five minutes to spare. Every pitch is one more thing to scroll past on the way to the job.

Built for an inbox you check from the van.

  • Urgent jobs say so. Ascue asks every message whether the writer needs a reply within a day. Urgent ones arrive with “Urgent:” at the start of the subject.
  • Reply goes to the customer. Leads arrive with the customer as Reply-To, so you answer them straight from the email.
  • Pitches wait for Monday. Held pitches come in one weekly email. Skim it with a coffee, or ignore it.
  • No puzzle for the customer. Someone standing in an inch of water shouldn’t have to pick out traffic lights. Ascue sorts after they hit send.
  • Nothing is lost. Anything held stays in your dashboard for 30 days, and releasing it takes one click.

Paste one from your own form.

Put your own business in the description box and see what Ascue makes of a message that annoyed you this week. Or load one of the samples above.

0 / 5,000
Or try:
0 / 200

One sentence helps. "Can you help us rank higher on Google?" is a lead for an SEO agency and a pitch to a plumber.

Free, no sign-up. What you paste here isn't stored.

Ascue's answer shows up here: lead, pitch, spam or Ask me, how sure it is, and why.

Questions trades ask.

Where most start

Solo $9/mo

1 site, 2,000 checks a month. Running a few brands or locations? Pro covers five sites.

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Could Ascue make me miss a job?

It's built hard against it. Only messages it's confident about are held; anything borderline reaches your inbox marked Ask me. Nothing is deleted, and if Ascue is ever down, every message is delivered unsorted.

The company that built my website set up the form. Will this work?

If the form emails you when someone fills it in, yes: point it at your Ascue address instead of your own. If you can't find the setting, whoever built your site can change it in a couple of minutes. How email forwarding works.

Does it work for electricians, HVAC, roofers and cleaners?

Yes. Ascue reads a one-line description of your business with every message, so it sorts for your trade and your area. “Roof repair and gutter cleaning in Tulsa” is all it needs.

What makes a message urgent?

Ascue asks every message whether the writer needs a reply within a day. When it’s confident they do, the message arrives with “Urgent:” at the start of the subject.

Try it on your own form.

Sign up, point your form's notification email at Ascue, and see what it makes of a week of real messages. Free for your first 50 messages a month, no card needed.

Start free Read the setup guides